You made the investment to Get the trademark...
Make sure you keep it!
You've Got the Trademark... Now What?
Congratulations, you did it! You've got your trademark registration. But now what?
You paid money for your trademark registration. It was an investment in your brand, its reputation, and the future profitability of your business. But that trademark certificate will mean nothing if you don't protect your mark through proper enforcement efforts.
Making sure your trademark isn't infringed upon both those looking to trademark on your mark (hence, trademark) is critical to your rights. It also helps to ensure you mark doesn't become weak (or even worse, genericized) and it helps you protect your business and empire.
So now is not the time to take your foot off the gas. Quite the contrary; now is when the real protection efforts begin.
What is "Monitoring" and Why is it Necessary
Trademark monitoring means routinely checking various sources to ensure that someone isn't using a mark that could cause a likelihood of confusion with consumers.
It is protecting your business and your brand.
And we help you take that burden off your hands. By checking various sources on a weekly basis.
- Routinely checking various sources for potential infringements is the best way to protect your mark from new players entering the field.
- This process can be time-consuming and tedious, especially monitoring official sources like the Official Gazette for publication notifications.
- You'll need legal insights to recognize the threats to your trademark as they arise.
Remember, trademark infringement is not about an exact match. It's about any business or brand that could potentially cause consumer confusion. The purpose of trademark law is twofold: 1) consumer protection and 2) brand protection.
THAT'S WHERE WE COME IN
WORKING WITH INDUSTRY PROFESSIONALS
To protect your mark, we will be partnering with industry monitoring firms to get monthly reports on all things relating to your trademark.
We review any potential issues on a WEEKLY basis.
We will then assess for potential threats to your registration and advise you of any potential issues that may need further action.
OUR MISSION IS TO HELP YOU STAY ON TOP OF YOUR TRADEMARK AND PROTECT YOUR BRANDS AND YOUR RIGHTS.
SO WHAT ARE WE 'MONITORING' ANYWAY?
We monitor the following sources in our standard annual package:
- Trademark application filings
- USTPO Official Gazette publications
We can also review common law usages as well such as:
- State trademarks
- Common law usages
- Domain name databases
- Certain social media
Need even more perks? We've got one for you...
If you are a monitoring client, and we find potential issues, you get discounted enforcement services like sending cease and desist letters and deeper research into potential infringement. We take care of those that we protect.
Annual Monitoring
Annual monitoring includes watching new applications and publications with the USPTO to ensure no one is trying to register a conflicting mark.
$995 PER YEARCommon Law/Social
An add-on service for common law usage monitoring, including social media and other common law sources, plus USPTO as included in the base package.
$500 PER YEARNew Client Onboarding
Did someone else handle your trademark? No problem! Our team will go through the onboarding process to learn all about your brand and tradmark.
$500 ONE TIME FEEsave on 3+ trademarks
Have multiple brands that need protection? Save $200 per trademark per year when our team monitors 3 or more of your trademarks.
SAVE $200NEED COMMON LAW USAGE PLUS SOCIAL MEDIA HANDLE MONITORING? NO PROBLEM, IT'S AVAILABLE!
Want to watch the world? Let us know and we can assist structure a package to cover various countries for maximum protection.
Have 3 or more marks you want to monitor and protect? Save $200 per mark when we monitor and protect.
*Please note that a $500 onboarding fee applies if the attorneys of Hughley Smith Law did not handle your original trademark application/registration.
For more info or inquiries contact us at info@hughleysmithlaw.com
*Monitoring services require an annual commitment.
No attorney-client relationship is established until a signed agreement is executed and Hughley Smith Law confirms representation. Everything on this page constitutes legal information and not legal advice.
